dr Arie Ruder: „The Scientific Method and Visual Communication Design; A Focused View” – wykład

• Who is afraid of the scientific method?
• Why do we need the scientific method?
• Is research applicable only in the so-called „exact sciences”?
• Research tools etc. in communication design
• Do we have to „invent the wheel” each time we face a new design project?
• Is a hypothesis a necessary tool in design and how can we introduce it into our research tool-box?

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